FUTURE OF DATA & AI 2025

advertising & media

Upcoming Sessions

Discover all sessions related to this theme and don't miss any interesting session for you.

Grand Auditorium

9:45 AM - 9:55 AM

More joy, less regret: How AI could upgrade how we buy

Sarah will share insights about how the acceleration of AI technology could positively impact decision making, and what that means for marketers. Informed by international research and interviews with thought leaders, she'll unpack how AI is poised to bring more joy, more confidence, and less regret to the consumer journey.

Advertising & Media

Senior Research Manager, Market Insights, Ads

Grand Auditorium

9:55 AM - 10:10 AM

VINCI CONCESSIONS x VML

AI and the agency/advertiser relationship: how to reinvent the collaboration model?

The tremendous development of AI is driving an unprecedented paradigm shift in the world of marketing and communications. A new world requiring a rethinking of processes for greater creativity, efficiency and speed. In this new world, everyone's roles and responsibilities are changing. Will AI accelerate the internalization of expertise among advertisers? What role will agencies play? What changes are needed? What investments should be made? VML and Vinci Concessions present their respective views on the subject, as well as the vision of the GenAI dashboard project launched this year.

Advertising & Media

VINCI Concessions

Directrice de la Communication & de l’Innovation

Vincent Druguet

Grand Auditorium

10:35 AM - 10:50 AM

HAVEA GROUP x EKIMETRICS

Generative AI for marketing: how Havea supports its content creation processes

How Havea, a European leader in natural health, implemented a generative AI solution at scale to accelerate the creation of marketing content in a context of digitalisation and geographical expansion, while improving quality, compliance, multi-channel consistency and personalisation.

Advertising & Media

Michaël Cosentino

Strategy and Business Development Director

Grand Auditorium

11:30 AM - 11:45 AM

TOTALENERGIES x FIFTY-FIVE

How the new-generation MMM revolutionizes measurement?

As performance measurement techniques evolve, next-generation MMM is becoming the solution of choice for understanding the impact of marketing decisions. User-friendly platform, ultra-granularity, scenario simulations: discover how, thanks to fifty-five, TotalEnergies took advantage of the simulation capabilities of next-gen MMM to make quick, informed decisions, with 4 million in savings at the end of the day.

Advertising & Media

Guillaume Tollet

Executive Director

François Rommel

Head of Analytics

All Partners

All Speakers

ST

Simon Traoré

Incremys

Responsable Clients

https://www.linkedin.com/in/simontraore/

IT

Iban Touchet

Incremys

CEO

https://www.linkedin.com/in/ibantouchet/

SA

Soline Aubry

Ekimetrics

Partner

TG

Tom Grivaud

Artefact

Data Engineering Director

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