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VD
VINCI CONCESSIONS x VML
AI and the agency/advertiser relationship: how to reinvent the collaboration model?
Feb 4, 2025 — 09:55 am - 10:10 AMT1 Plénière J1 2025
Description
The tremendous development of AI is driving an unprecedented paradigm shift in the world of marketing and communications. A new world requiring a rethinking of processes for greater creativity, efficiency and speed. In this new world, everyone's roles and responsibilities are changing. Will AI accelerate the internalization of expertise among advertisers? What role will agencies play? What changes are needed? What investments should be made? VML and Vinci Concessions present their respective views on the subject, as well as the vision of the GenAI dashboard project launched this year.
