Program 2025 Decipher, exchange and experiment... A unique 2-day program to maximize performance at every level of the company!

TUESDAY 4TH

FEBRUARY

WEDNESDAY 5TH

Filter by theme

AI and the agency/advertiser relationship: how to reinvent the collaboration model?

The tremendous development of AI is driving an unprecedented paradigm shift in the world of marketing and communications. A new world requiring a rethinking of processes for greater creativity, efficiency and speed. In this new world, everyone's roles and responsibilities are changing. Will AI accelerate the internalization of expertise among advertisers? What role will agencies play? What changes are needed? What investments should be made? VML and Vinci Concessions present their respective views on the subject, as well as the vision of the GenAI dashboard project launched this year.

Directrice de la Communication & de l’Innovation

Current challenges and trends in data and AI: building high-performance data centers with AI.

Discover how modern data centers are using artificial intelligence to meet today's data management and sustainability challenges. This masterclass explores emerging trends, best practices and innovative solutions for optimizing data center performance and sustainability.

Data ManagementArtificial Intelligence

Nicolas Divin

Equinix

Digital Business Strategy Lead France

Grand Auditorium

10:30 - 10:30

10:10 AM - 10:25 AM

ZAGID&VOLTAIRE x REELEVANT

Hyper-personalization at the heart of an iconic customer experience

Zadig&Voltaire customers are sophisticated, and not just when it comes to “French Dégaine”! They are demanding in their relationship with the brand and in every interaction, in-store and online! How do you satisfy and surprise them? Jonathan Attali takes you behind the scenes of the Zadig&Voltaire customer experience.

Customer Experience & Relations

Sonia Ouaksel

Reelevant

Chief Brand & Experience Officer

Jonathan Attali

Zadig&Voltaire

Chief Marketing & Digital Officer

AI 2025: From DeepSeek chaos to large-scale controlled creation

AI is evolving at breakneck speed: $600 billion of NVIDIA value is evaporating, DeepSeek is redefining the market, and cost dynamics are shifting overnight. In this chaos, control is your trump card, enabling you to create analytics, models and agents at the edge of your organization with the right technology platform and structuring operating model.

Intelligence ArtificiellePerformance & Organisation

Kurt Muehmel

Dataiku

Directeur Stratégie IA

Grand Auditorium

10:30 - 10:40

10:35 AM - 10:50 AM

HAVEA GROUP x EKIMETRICS

Generative AI for marketing: how Havea supports its content creation processes

How Havea, a European leader in natural health, implemented a generative AI solution at scale to accelerate the creation of marketing content in a context of digitalisation and geographical expansion, while improving quality, compliance, multi-channel consistency and personalisation.

Strategy and Business Development Director

10:50 AM - 11:30 AM

Pause

10:50 - 11:30

ONE-TO-ONE BUSINESS MEETINGS

With the help of our teams, select the solutions best suited to your projects and meet with them individually to accelerate your transformation.

Grand Auditorium

11:30 AM - 11:45 AM

TOTALENERGIES x FIFTY-FIVE

How the new-generation MMM revolutionizes measurement?

As performance measurement techniques evolve, next-generation MMM is becoming the solution of choice for understanding the impact of marketing decisions. User-friendly platform, ultra-granularity, scenario simulations: discover how, thanks to fifty-five, TotalEnergies took advantage of the simulation capabilities of next-gen MMM to make quick, informed decisions, with 4 million in savings at the end of the day.

Incrementality testing, MMM and Sustainable Measurement: maximizing marketing ROI

In 2025, put measurement tools at the service of the ROI of your marketing strategy. Discover in this workshop how advanced conversion tracking, incrementality testing and Meridian, Google's new MMM, enable you to measure the real impact of your campaigns, optimize your budgets and make strategic decisions to achieve sustainable growth with maximized ROI.

Advertising & Media

Maxime Lamouroux

Google France

Media Effectiveness Lead

Grand Auditorium

11:45 AM - 12:00 PM

MANUTAN x AVISIA

Manutan automates the management of its product references thanks to AI

Find out how Manutan, European leader in BtoB e-commerce, optimizes its internal processes with AI. In collaboration with AVISIA, Manutan has automated the creation of its product sheets, efficiently managing more than 850,000 references. This innovation, based on an LLM model integrated with Azure and hosted on Snowflake, has led to gains in efficiency, productivity and a reduction in associated costs of almost 50%. Don't miss this inspiring presentation on the impact of AI in business transformation.

Artificial IntelligencePerformance & Organization

Adrien Dodinet

AVISIA

Senior Data Scientist / Expert GenAI

The universal semantic layer: the key to unified data access in hybrid and multi-cloud environments

In a world where data is dispersed across disparate environments, the universal semantic layer plays an essential role in ensuring unified, consistent and secure access to data. Explore the benefits of a data virtualization approach, with its strategic role in orchestrating and managing data from heterogeneous systems.

Data ManagementCloud, Infrastructure & Security

Modern Data Stack: the composable approach, the future of CDP?

AI & the Modern Data Stack are spreading fast, overturning traditional approaches to Customer Data Platforms (CDP). With its emphasis on modularity, flexibility and data control, it enables companies to build ecosystems tailored to their specific needs, while integrating the most advanced, user-friendly technologies.

Data ManagementAdvertising & MediaCustomer Experience & Relations

Data Engineering Director

Grand Auditorium

12:10 PM - 12:20 PM

INTERVIEW

Interview - AI & Triple Acceleration

Data ManagementIntelligence Artificielle

Fabien Versavau

AI enthusiast & Tech advisor - Ex CEO Rakuten

Interview with MAIF's Data & AI Director

Thierry Champéroux

MAIF

Chief Data Officer et Directeur Data & IA

12:30 PM - 2:05 PM

LUNCH

12:30 - 14:00

COCKTAIL, LUNCH & ONE-TO-ONE BUSINESS MEETINGS

Grand Auditorium

2:05 PM - 2:15 PM

HEINEKEN FRANCE

How do data governance and quality serve artificial intelligence?

Data Management

Emeline Fabre

Heineken France

Head of Data Management & Advanced Analytics

Salle 1

2:05 PM - 2:35 PM

MASTERCLASS Dataiku

How Renault is accelerating the deployment of AI and Data in engineering thanks to low/no code

Connected vehicle data gives engineers a precise view of real-world usage, enabling them to optimize the performance and design of automotive products. Discover how these insights are exploited through a case study on the use of LPG vehicles.

Artificial IntelligencePerformance & OrganizationData Management

Maison Berger x Incremys

How generative AI is revolutionizing the digital professions - Maison Berger Paris case study

During this plenary session, we'll illustrate how generative AI is transforming the daily lives of digital professionals, illustrated by a concrete case in the SEO field. We'll present an overview of the current state of generative AI, then David Sérandour, Digital Director of Maison Berger Paris, will share his feedback. This session will be followed by a masterclass at 2:45 p.m. to present the concepts presented in a very concrete way.

Advertising & MediaArtificial Intelligence

How to deploy your AI transformation at scale with Agentique - A case study from Orange: Clarifibre.

Artificial Intelligence

Thibault Bonneton

Orange France

Chief Digital, Data and AI Officer

Fabrice Henry

Artefact

Managing Partner et Lead Data/AI Strategy & Transformation

Grand Auditorium

2:45 PM - 2:55 PM

SEMARCHY

Data Platform: Catalyst for innovation in the age of AI

In a world where data is at the heart of innovation, a flexible, modular data platform is essential to harness the full potential of artificial intelligence. This talk explores how an adaptable platform, capable of meeting the varied needs of businesses large and small, can act as a catalyst for innovation. By integrating DataOps principles, data management, integration and governance are optimized, enabling organizations to leverage quality data for successful and sustainable AI initiatives.

Performance & OrganizationCustomer Experience & RelationsData ManagementCloud, Infrastructure & Security

François-Xavier Nicolas

Semarchy

Co-founder & Chief Product Officer

Salle 1

2:45 PM - 3:15 PM

MASTERCLASS Incremys

Maximize your SEO ROI with generative AI - Case study Maison Berger Paris

In this masterclass, we'll explore the impact of generative AI on the entire SEO value chain. From opportunity analysis to results measurement, to content creation aligned with brand DNA, we'll illustrate in very concrete terms how to optimize your SEO strategy.

Advertising & MediaCustomer Experience & Relations

How can you achieve a successful digital transformation using data to acquire a 360° Customer Vision?

This session explores the keys to the digital transformation of the Emeria Group, which has succeeded in developing a 360° customer vision thanks to advanced data solutions. You'll discover the challenges of managing a complex data architecture and the best practices implemented to transform over 700 branches in 8 countries, while optimizing operational costs.

Performance & OrganizationData Management

BNP PARIBAS PERSONAL FINANCE

What are the new horizons for offering ultra-personalised experiences to your customers thanks to AI?

The ultra-personalised customer experience is a major marker of differentiation. The rise in power of generative AI and the way it is combined with AI is pushing back the historical limits of marketing teams and making the promise of personalisation more tangible for the end customer. Mehdi Kadiri, Chief Analytics Officer of BNP Paribas Personal Finance, the European leader in consumer credit, will share his vision and a number of convictions with you, in particular around : - Feedback on a production use case for hyper-personalised digital marketing campaigns, as well as his outlook and key enablers. - A product demonstration, with the in-house GAMMA platform for generating creative marketing content boosted by generative AI

Artificial IntelligenceCustomer Experience & Relations

Mehdi Kadiri

BNP Paribas Personal Finance

Chief Analytics Officer

ONE-TO-ONE BUSINESS MEETINGS

With the help of our teams, select the solutions best suited to your projects and meet with them individually to accelerate your transformation.

Grand Auditorium

3:45 PM - 3:55 PM

HUB INSTITUTE

The challenges of AI in Tourism

Artificial Intelligence

Talking about AI: How to develop a reassuring, unifying culture?

Artificial intelligence is turning models and practices on their head. And a shared understanding is essential if we are to move forward together. But faced with such an ultra-technical and intimidating subject, communication can become a hindrance rather than a lever for action. How can we ensure that AI inspires confidence rather than fear? How can we build a message that aligns teams, reassures stakeholders and nurtures a shared vision? At ZEPRESENTERS, we help companies transform the complexity of AI into a unifying force through effective narrative strategies. In this talk, you'll discover how our method enables you to: - Create a clear, shared mental image of what AI is and its potential, - Find the right level of complexity to engage experts and non-experts, - Feed the strategic vision of top management while training experts to tell their projects in an impactful way. Join us to learn how to transform your AI projects into levers of trust and commitment, and make storytelling a strategic reflex.

Artificial IntelligencePerformance & Organization

AI in retail and the role of finance

AI will impact retail operations and forecasting processes in particular, enabling the rapid production of medium-term estimates and updating them in near-real time, and will become a major competitive asset for optimizing distribution costs. As a strategic partner in forecasting processes, finance needs to adapt to these new tools if it is to maintain its leadership in the construction of budgets and financial forecasts.

Artificial IntelligencePerformance & Organization

Pierre-Julien Rivière

Carrefour

Directeur Transformation Finance Groupe

Grand Auditorium

4:15 PM - 4:25 PM

DISNEYLAND PARIS

Generative AI: iterate, experiment, transform businesses

At DLP, we have adopted an iterative and experimental approach to building an AI roadmap to serve the business. By developing cross-functional, reusable solutions, we align innovation and strategic needs to provide sustainable support for all business lines. Find out how this method combines agility and business impact.

Artificial IntelligencePerformance & Organization

ÉG

Émilie Gérardin

Disneyland Paris

Ai & Machine Learning Lead

Grand Auditorium

4:25 PM - 4:40 PM

CONSEIL NATIONAL DU NUMÉRIQUE

AI in France: The Good, The Bad, The Ugly

Artificial Intelligence

Gilles Babinet

Entrepreneur et coprésident du Conseil national du numérique

AI-gmented business : How to turn AI trends into successes for 2025?

Artificial Intelligence

Laureano Mon

HUB Institute

Senior Trend Analyst & Strategic Planner

Salle Plénière

5:00 PM - 5:10 PM

Closing Speech

TUESDAY 4TH

WEDNESDAY 5TH

WELCOME & BREAKFAST

Welcome Speech

The "BIG" BIG Recap of Generative AI

AI for mission-critical systems

More joy, less regret: How AI could upgrade how we buy

AI and the agency/advertiser relationship: how to reinvent the collaboration model?

Current challenges and trends in data and AI: building high-performance data centers with AI.

Hyper-personalization at the heart of an iconic customer experience

AI 2025: From DeepSeek chaos to large-scale controlled creation

Generative AI for marketing: how Havea supports its content creation processes

ONE-TO-ONE BUSINESS MEETINGS

How the new-generation MMM revolutionizes measurement?

Incrementality testing, MMM and Sustainable Measurement: maximizing marketing ROI

Manutan automates the management of its product references thanks to AI

The universal semantic layer: the key to unified data access in hybrid and multi-cloud environments

Modern Data Stack: the composable approach, the future of CDP?

Interview - AI & Triple Acceleration

Interview with MAIF's Data & AI Director

COCKTAIL, LUNCH & ONE-TO-ONE BUSINESS MEETINGS

How do data governance and quality serve artificial intelligence?

How Renault is accelerating the deployment of AI and Data in engineering thanks to low/no code

How generative AI is revolutionizing the digital professions - Maison Berger Paris case study

How to deploy your AI transformation at scale with Agentique - A case study from Orange: Clarifibre.

Data Platform: Catalyst for innovation in the age of AI

Maximize your SEO ROI with generative AI - Case study Maison Berger Paris

How can you achieve a successful digital transformation using data to acquire a 360° Customer Vision?

What are the new horizons for offering ultra-personalised experiences to your customers thanks to AI?

ONE-TO-ONE BUSINESS MEETINGS

The challenges of AI in Tourism

Talking about AI: How to develop a reassuring, unifying culture?

AI in retail and the role of finance

Generative AI: iterate, experiment, transform businesses

AI in France: The Good, The Bad, The Ugly

AI-gmented business : How to turn AI trends into successes for 2025?

Closing Speech

COCKTAIL & MEETINGS

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