FUTURE OF DATA & AI 2025

TOTALENERGIES x FIFTY-FIVE
How the new-generation MMM revolutionizes measurement?

Feb 4, 2025 — 11:30 am - 11:45 AM
T1 Plénière J1 2025

advertising & media

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How the new-generation MMM revolutionizes measurement?

Description

As performance measurement techniques evolve, next-generation MMM is becoming the solution of choice for understanding the impact of marketing decisions. User-friendly platform, ultra-granularity, scenario simulations: discover how, thanks to fifty-five, TotalEnergies took advantage of the simulation capabilities of next-gen MMM to make quick, informed decisions, with 4 million in savings at the end of the day.

Presented by

FR

François Rommel

Head of Analytics
GT

Guillaume Tollet

Executive Director
,