FUTURE OF DATA & AI 2025

HAVEA GROUP x EKIMETRICS
Generative AI for marketing: how Havea supports its content creation processes

Feb 4, 2025 — 10:35 am - 10:50 AM
T1 Plénière J1 2025

advertising & media

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Generative AI for marketing: how Havea supports its content creation processes

Description

How Havea, a European leader in natural health, implemented a generative AI solution at scale to accelerate the creation of marketing content in a context of digitalisation and geographical expansion, while improving quality, compliance, multi-channel consistency and personalisation.

Presented by

SA

Soline Aubry

Partner
MC

Michaël Cosentino

Strategy and Business Development Director

Sponsored by

,