FUTURE OF DATA & AI 2025

ML

Maxime Lamouroux

Google France

Media Effectiveness Lead

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Find here the list of all the sessions presented by this speaker in order not to miss any of it.

MASTERCLASS 2025 SALLE 1

11:30 AM12:00 PM

Incrementality testing, MMM and Sustainable Measurement: maximizing marketing ROI

In 2025, put measurement tools at the service of the ROI of your marketing strategy. Discover in this workshop how advanced conversion tracking, incrementality testing and Meridian, Google's new...

Maxime Lamouroux

Google FranceMedia Effectiveness Lead

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