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Grand Auditorium
10:05
-
10:20
9:55 AM - 10:10 AM
VINCI CONCESSIONS x VML
AI and the agency/advertiser relationship: how to reinvent the collaboration model?
The tremendous development of AI is driving an unprecedented paradigm shift in the world of marketing and communications. A new world requiring a rethinking of processes for greater creativity, efficiency and speed. In this new world, everyone's roles and responsibilities are changing. Will AI accelerate the internalization of expertise among advertisers? What role will agencies play? What changes are needed? What investments should be made? VML and Vinci Concessions present their respective views on the subject, as well as the vision of the GenAI dashboard project launched this year.
Advertising & MediaALB
Anne Le Bour
VINCI Concessions
Directrice de la Communication & de l’Innovation
VD
Vincent Druguet
VML
CEO
