FUTURE OF DATA & AI 2025

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Guillaume Tollet

fifty-five

Executive Director

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Find here the list of all the sessions presented by this speaker in order not to miss any of it.

T1 Plénière J1 2025

11:30 AM11:45 AM

How the new-generation MMM revolutionizes measurement?

As performance measurement techniques evolve, next-generation MMM is becoming the solution of choice for understanding the impact of marketing decisions. User-friendly platform, ultra-granularity,...

François Rommel

TotalEnergiesHead of Analytics

Guillaume Tollet

fifty-fiveExecutive Director

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