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SB
ZEPRESENTERS
Talking about AI: How to develop a reassuring, unifying culture?
Feb 4, 2025 — 03:55 pm - 4:05 PMT1 Plénière J1 2025
Description
Artificial intelligence is turning models and practices on their head. And a shared understanding is essential if we are to move forward together. But faced with such an ultra-technical and intimidating subject, communication can become a hindrance rather than a lever for action.
How can we ensure that AI inspires confidence rather than fear? How can we build a message that aligns teams, reassures stakeholders and nurtures a shared vision?
At ZEPRESENTERS, we help companies transform the complexity of AI into a unifying force through effective narrative strategies. In this talk, you'll discover how our method enables you to:
- Create a clear, shared mental image of what AI is and its potential,
- Find the right level of complexity to engage experts and non-experts,
- Feed the strategic vision of top management while training experts to tell their projects in an impactful way.
Join us to learn how to transform your AI projects into levers of trust and commitment, and make storytelling a strategic reflex.
