FUTURE OF DATA & AI 2025

BNP PARIBAS PERSONAL FINANCE
What are the new horizons for offering ultra-personalised experiences to your customers thanks to AI?

Feb 4, 2025 — 03:05 pm - 3:15 PM
T1 Plénière J1 2025

artificial intelligencecustomer experience & relations

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What are the new horizons for offering ultra-personalised experiences to your customers thanks to AI?

Description

The ultra-personalised customer experience is a major marker of differentiation. The rise in power of generative AI and the way it is combined with AI is pushing back the historical limits of marketing teams and making the promise of personalisation more tangible for the end customer. Mehdi Kadiri, Chief Analytics Officer of BNP Paribas Personal Finance, the European leader in consumer credit, will share his vision and a number of convictions with you, in particular around : - Feedback on a production use case for hyper-personalised digital marketing campaigns, as well as his outlook and key enablers. - A product demonstration, with the in-house GAMMA platform for generating creative marketing content boosted by generative AI

Presented by

MK

Mehdi Kadiri

Chief Analytics Officer
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